Who we are

ABOUT GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.

With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.

*includes CO2 compensation projects, more on grohe-x.com/sustainability

ABOUT LIXIL

LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

Our Brand Values

Quality, technology, design and sustainability. Four brand values that illustrate our commitment to creating exceptional experiences. We set our standards extremely high to ensure that every time you turn on a GROHE tap mixer or step into a GROHE shower you can feel the difference.

Quality

QUALITY

LIXIL‘s global manufacturing network comprises 79 factories in ten markets to meet demand anywhere in the world. Among them, five production sites in three markets operate for the GROHE brand. All plants follow the same standards and processes and fulfill the most uncompromising requirements in terms of finishing and functionality worldwide.
The manufacturing network is made to scale GROHE’s long-lasting product innovations and is ready to produce to the most complex specifications in a high-tech environment.
From raw material all the way to shipping finished goods – the organisation takes pride in a manufacturing depth above 90 percent. This includes the inhouse production of GROHE cartridges that are the heart of every faucet, giving it durability and the unique GROHE feel. In combination with uniform processes each plant delivers highest quality and customer satisfaction.

Technology

TECHNOLOGY

Ever since its beginning over 80 years ago, GROHE has been pioneering innovations in the bathroom and kitchen.
From the development of the first "thermostat of the people" in 1956 to the unbottling of drinking water with the GROHE water systems in 2009 and the launch of the first 3D-metal-printed faucets in 2019. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers.
Still every GROHE product has its roots in the German Sauerland region: Newly opened in late 2018, the Research & Development centre in Hemer, Germany, features state-of-the-art technologies that continuously push the boundaries of the impossible.

The laboratory in Hemer is the first development laboratory in the sanitary industry to be successfully reaccredited by the DAkkS, the German Accreditation Body, for the testing of fittings.
Accreditation reduces the time between product development and market launch, as product releases are carried out and approved by the company‘s own laboratory in accordance with independent test procedures.

Design

DESIGN

At the six major in-house design studios in Tokyo, Tokoname, New York, London, Düsseldorf and Singapore, the LIXIL Global Design team is creating distinctive experiences for its iconic brands, based on comprehensive analysis of trends and consumer insights. By combining this experience-based design approach with LIXIL’s advanced technologies, the brand is developing meaningful products that solve real-life challenges and add value to the daily lives of so many people around the world. For the GROHE brand, the Düsseldorf based team is taking care that every GROHE product delivers against this promise.

Sustainability

SUSTAINABILITY

With water at the core of its business, GROHE contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Striving for the highest levels of sustainability for over 20 years, GROHE consistently pursues a 360-degree sustainability approach that incorporates employees, suppliers, customers, processes, products and social responsibility in equal measure.

*includes CO2 compensation projects, more on grohe-x.com/sustainability

Discover more about our passion for water and dive into the topics of design, sustainability, quality and technology on our digital experience hub GROHE X.